|
|
Recently, Yandex launched a new filter “Antikastvo”, which should fight fraudsters and dubious companies, removing their sites from the first pages of the search engine. But honest business also falls under the distribution - even good organizations with an excellent reputation began to disappear from the top en masse. Now any business, whether it is a small beauty salon or a large network of hotels, risks losing the rating, and with it customers and profits.
How does Antiquity Work?
The system checks not only shopify website design the websites of companies, but also the entire business as a whole. Customer reviews on the Internet, complaints of deception or dishilence come to the fores. If the filter decides that the company does not work well, it will lower its site in the search engine.
According to Yandex, the algorithm must deal with ambiguous resources: casinos, sports betting, money for subscription, non-traditional methods of treating diseases, etc. Any company with a luggage of negative reviews (for example, about poor quality of goods or cheating customers) also gets here.
Who is it?
The search engine assures that the filter will affect only the dishonest business, and companies with a positive (general) reputation and rare dishes can be calm. After all, any organizations can have bluses in the work and negative reviews from dissatisfied customers. Any courier from the delivery service can be a little late due to traffic jams in the city and in any beauty salon can end with red varnish - this periodically happens to everyone. This does not mean that the company is bad, although the algorithms do not care.
The system will check all the information and remove from the top only those who specially engaged in ducative activities, deceive customers or provide low-quality services. At least that’s what Yandex promises.
Yandex dictates the conditions for business - how not to let the Internet destroy your case
It would seem that this is a good idea that should protect people from fraudsters and poor service. But now it has become clear that the theory is very at odds with the practice. In reality, the filter is far from ideal because it touches honest companies. Victims complain that sites are droping in extradition despite an impeccable reputation and high ratings from customers. This means that errors in the work of the program can hit the conscientious business hard.
What can happen to the business?
a sharp drop in the search results. On average, positions can be held by 20-50 points. If earlier the site was kept on the first page of Yandex, then “Antikashmy” can send it to the third or fifth.
Reduced attendance of the site. Users who will see your site and come to it will be much less. After all, we usually watch only the first few pages of the search engine. The lower the site in the ranking, the less likely it is that people will reach it.
Yandex dictates the conditions for business - how not to let the Internet destroy your case
|
|
發表於 2024-11-9 14:50:25