Only by studying your target audience

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That is why we need to innovate, otherwise we will miss the small details that often ruin the performance of the designs, and make you lose those valuable customers. Don't worry, it has happened to all of us at some point... Of course, I also know that feeling... You are very impatient to launch the new web campaign, because you have invested a lot of work and effort in developing it. Additionally, you made a lot of effort to implement your best ideas in the process, but publishing it simply doesn't generate the expected results, so you conclude that the strategy simply wasn't effective enough. Not so fast! Before throwing away your work, do some research to find the problem  If you know how to search you can: Measure to be able to decide what you should modify in your campaign.


Reveal those “Pain Points” that will help you find new patterns and trends HT Lists Improve designs by making them more objective, as they will be based on user preferences Always remember to take into account the ROI “Return on Investment”, as it is the only one that can offer you details about your work with well-calibrated information and objective data. So, here I list the most common mistakes when carrying out digital campaigns: “They are my lifelong users, I already know them” I had already mentioned it before, but it is important that this point be made clear. Not even the best designers can always predict what users want. This is in many ways positive, since if it were the other way around, life would become boring and uninteresting. With this in mind, different tools were developed, such as heat maps , which help us a lot to understand the reasons behind user actions.





When we think about data collection and analysis, the above comes to mind. But in reality the data goes far beyond just these metrics. Only by studying your target audience will you be able to get much closer to success, but always remember to keep the following in mind: You, as a designer, are not a user, so try to focus on them. By investigating your users you will be able to know how they interact with the service or product that you are offering them, and you will realize what they like and what they don't, you will discover where they click, as well as how much time they spend on each page and how far down they scroll on your website, all of this added together will help you understand what is happening with your users.