: Understand what a manager

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Diversity Governance: View Rock Content's Social Impact and DEI (Diversity, Equity Jiangsu Mobile Phone Number List and Inclusion) Report now!Marketing Management: Understand what a manager needs to do to have a successful marketing team Efficient marketing management makes a difference in the results of any company. After all, it is the activity that, at its core, has the responsibility of attracting and retaining customers for the business. Editor Rock Content Dec , | min read marketing management On





a day-to-day basis, it is the marketing leader's role to ensure that the brand's stakeholders have a positive perception of it — hence the need to have a person who has an integrated vision of the business, since it is not enough to just look. only to the final consumer. In the ideal scenario, the best thing that can happen to this professional is to have a very well-trained team available, that is, with several members and all qualified. However, in most companies, that is not always possible. The teams are generally small and the training of professionals needs to be complemented with company-specific programs. That means that, to be successful in marketing management , you need to have a good strategy, know exactly what you intend to achieve in the short, medi