The Business Model Generation

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That is to say: from them, it will be easier to think about all the essential elements for a complete business plan. Business Model Generation The Business Model Generation is a book, written by entrepreneurs Alex Osterwalder and Yves Pigneur, that revolutionized the way companies around the world understand their business model. Therefore, it is a must read for any entrepreneur. In it, the concept of a business model was consolidated and a simple and practical way to develop it emerged: The Business Model Canvas.


Canvas is a table divided into  stages so that any entrepreneur can USA WhatsApp Number Data clearly develop and visualize your business model without any difficulty. In addition to the topics, in each tab of the chart, the stages are detailed with key questions that must be answered in each part of the chart, making it easier to fill out! business model The stages of developing a business model from Canvas, which should ideally be completed in this order, are: Market segments At this point, fill out the box listing who your ideal clients are. It is important to define a profile, or better yet, a person , with all the main information about that person so that they are never forgotten by you or your team.





All activities should be planned around that field, in the end, it is who you want to reach and that is why it should be at the center of your plan.  Value proposal This is a very important part of your Canvas: what is the solution your company wants to achieve? What are the differentials of this delivery for customers? This table determines not only your activity, but also what it refers to other companies that do the same as you. It is essential to have this clear throughout the team, as this will be the aspect that will determine a client's decision for your company and not for a competitor.