Make your readers feel involved to satisfy the need for action.

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With a reader’s needs in mind, you’ll encourage users to engage by addressing their pain points in your every post. Also, it closely echoes the second writing tactic in this list…2. Appeal to your reader’s basic instinctsBasic instincts, also known as subconscious needs, appear in the brain’s limbic system, and they’re responsible for behavior, emotions, and motivation. So, if you turn to these instincts in Facebook copywriting, your audience will respond.One theory of personality identifies three basic instincts: self-preservation, sexual, and social.The instinct of self-preservation is about physical health, safety, and secure environment, so users will respond to the content helping them achieve it.



This might be why food and lifestyle blogs are so popular.Burger Belarus Mobile Number List King Facebook postEmotional writing tactics that make this post even more delicious.The social instinct is about creativity and action. We are all concerned about personal value, accomplishments, status, and approval. Subconsciously, we crave fame and success. So any content that proves we are cool will resonate with us.Adidas Facebook postConsumers feel involved: “It’s cool to be eco-friendly today, so we are cool because we support this achievement on the way to saving the planet.”The most powerful instinct is sexual.





Give the audience content about connections, adrenaline, people, attraction—and they will respond.Here’s how to write Facebook posts that boost engagement by appealing to these basic instincts:3. Use “tasty” words in your postsEven if your niche has nothing to do with food, you can play upon the meaning of “tasty” words. Many blogs use this trick when choosing headlines for articles.Food for Thought: The Content Strategy Burger (Contently)The Marketing Funnel Ice Cream Cone (WordStream)marketing funnel ice cream coneIce cream and chocolate make it more intriguing to click.4. Invite people to actCreate the illusion of presence with your content.