which are effective on their own. Pair them with strategic PPC ads,

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reduce page load time, and improve performance to stay in Google’s good books.About the authorA consultant, social media specialist, and blogger based in Tel Aviv, Gabrielle Sadeh helps brands share their voices and scale their businesses through powerful digital marketing strategies. The best way to get in touch with her is via her LinkedIn profile.Guest AuthorMEET THE AUTHORGuest AuthorWordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

Before we talk about ecommerce, we have to address the elephant in the room: Amazon.From being the Egypt Phone Number List leader in direct to consumer sales, Amazon is now even in the call center software space thanks to its newest addition, Amazon Connect.This heavyweight ecommerce brand accounts for nearly 50% of all online shopping purchases. Not only that, but Amazon has over 100 million Amazon Prime members.Many brands find it incredibly difficult to compete with their low prices and free, two-day shipping. Difficult, yes. But impossible? Not at all.One of the most powerful ways to compete with the commerce giant is through discounts,

And you’ve got a winner.ecommerce discounts in PPC ads for SearsYou might think that giving discounts is often associated with undervaluing your offering. If products are worth it, customers are willing to pay—but that’s not the case. The truth is that discounts can be an incredibly powerful form of advertising.Now, I’m going to tell you why—and I’m going to share six of the most effective discounts you can promote in your PPC campaigns so that you can start using discounts to drive sales.