Relevant sections on the site

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Therefore, it’s essential to make efforts to win this block in 2018. For this, first, you can make different lists, tables and graphs – they often fall into the block of quick answers. Second, write FAQs – so Google will find it more convenient to extract material for display in the block of quick answers. Using different services such as Schema, you can configure how the link to the site looks in the SERP and social networks. Often based on this, users decide to visit your website (or not).

For example, online stores/services/SaaS can be Phone Number List displayed immediately with the work time/conditions/price, delivery information, and  such as in this pre-employment background check B2B service: TrustedEmployees SERP page The more attractive the snippet will be, the more people will follow the link and then return to the site – and it will go up in rankings. It’s also necessary to fill in the organization’s card with the location of the store (office), contact details and other useful information, like in Grammarly’s Google business card: Grammarly Wikipedia entry 10. Link building Nothing says that in 2018 back-linking will disappear.



In fact getting high-quality links will become even more important. You will never get to the Google Top 10 without killer content. When developing a strategy for link building in 2018, consider the following aspects: 1. Traffic and the audience: The presence of a particular core of the audience and its positive dynamics show that the site is not dead and it is interesting to read. 2. Advertising: A large number of ads suggest that the site is trying to monetize, and your investments into it may be unjustified.