Corporate sites target multiple stakeholders

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The reason for this is that it is possible to prepare answer articles (pages) with specialized content for various user concerns. As an example, let's consider a furniture store that sells study desks. Users who are considering purchasing a study desk have the following concerns: Examples of concerns faced by users considering purchasing a study desk Is it better to put the study desk in the living room? What size makes it easier to learn? Is it better to have a design that can be used for a long time? For example, if you are a user who is wondering whether it is better to put a study desk in the living room, we will explain in detail the advantages and disadvantages of placing a study desk in the living room. Users who feel the benefits will likely seek a study desk that is suitable for their living room.


Therefore, if you explain why your study desk product is recommended for the living room, users will become interested. The process of getting users to understand your product or service In this way, owned media has a role not only in simply introducing products, but also in communicating features and functions to users. Difference between homepage and owned media To understand owned media, it's best to focus on the difference from a homepage. However, there are many Find Your Mobile Number List different types of homepages. Here we will compare typical homepages, ``corporate sites'' and ``owned media.'' The main difference between a corporate site and owned media is "content" and "target." Type of homepage Content example target corporate site Company Profile Corporate philosophy Message from the President Business details etc.






Suppliers employee investors etc. owned media know-how interview Survey results etc. potential customers Existing customers etc. Homepage content and targets The purpose of a corporate website is to "get people to know about the company." Basically, post the information that your company wants to convey. Typical content includes company overview, corporate philosophy, greetings from the president, and business details.  including customers, business partners, employees, and investors. Therefore, a wide range of information is required for a corporate website. The corporate website is explained in detail in the article below. Related article What is a corporate site? Detailed explanation of purpose, role, and content If you would like to know more about the types and purposes of homepages, please refer to the following articles.