5 main reasons why customers abandon the shopping cart

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65% of users abandon their shopping cart, according to studies conducted by the Direct Marketing Association and the Baymard Institute. You don't have to panic, you can't convince everyone to buy from you. The good news is that of those who abandon the basket, only 25% abandon it permanently, the rest will come back at some point to purchase the desired products. There are countless reasons why users abandon their shopping session, some of them are related to the poor performance of the site, but others are only due to the negative perception/experience that users get after browsing. Discover below some of the most important 5 reasons that scare buyers and cause them to abandon their shopping cart. 1.


It does not offer the option of guest checkout (order without login) 14% of buyers end up abandoning their shopping cart because the site they shop on forces them to create an account to place an order. 2. I can't find their preferred payment method 50% of users will abandon an Phone Number Data order if their preferred payment method is not available and 40% of them said they feel more comfortable ordering from retailers that offer multiple payment options. The data are from a study carried out by YouGov and WorldPay. 3. The site does not use SSL certificates According to a study conducted by GlobalSign, an SSL certificate provider, 84% of visitors would abandon an order if they knew that the personal information they sent to the e-shop was sent via an insecure connection . 4.



Unforeseen costs arise 61% of users abandoned the shopping cart before completing the order because they were shown additional costs, which they did not expect, on the check-out page. 5. The site has a low loading speed 79% of users dissatisfied with the performance of a site declared that they do not intend to purchase products from that site again. An extra second in the loading speed of a page will result in an 11% decrease in visits to that page and a 7% decrease in conversions. If your site sells 10,000 RON per day, improving the loading time by 1 second will bring you 700 RON extra, every day. It is important for every marketer to periodically conduct interviews with customers in order to better understand their frustrations and to be able to reduce the friction between users and the site in the ordering process. Solving these small problems will eventually lead to a higher degree of trust between users and the site and will positively affect the conversion rate of the site.