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To drive purchasing behavior. . Use various types of content Using a variety of content formats on your blog and website is also beneficial for lead nurturing. Diversity of content allows you to attract affected potential customers in different ways. Some buyers prefer longer, more detailed content, like a white paper, while others learn more by watching video demos of your solution. These are the most common content formats to integrate into your blog or to share as standalone elements in emails or on your website.

Articles White papers Videos Podcasts Webinars Spreadsheets With videos, for example, you can adapt the message to the particular interests of a potential client at a certain stage. An “aware” prospect may have the greatest interest in learning how a business solution typically philippines photo editor addresses their problem, but not specifically your solution. During the consideration stage, a more in-depth video that shows how certain business features of your product offer various benefits to address their need. High-value customer testimonial videos offer enormous.



Appeal at the decision point. banner-pains-hubspot-smartbound. Encourage blog subscriptions An often overlooked call to action in content is blog subscription. Buyers aren't always willing to make a purchase after reading your content. If it's their first time reading or viewing your content, get them hooked with a blog subscription. This hook lays out a clear path for lead nurturing as the prospect absorbs more and more of your messages. Video content distributed externally and shared on social networks is very effective in generating interest.