Common mistakes when creating a website

shuklarani41423

Thanks to the functionality of the Taptop constructor, creating a website from scratch is available to absolutely anyone. It is not at all necessary to understand programming or web design to create an attractive business portal for your company or a convenient personal blog for publishing expert articles.

Despite the abundance of functions, endless customization on page seo service options, and the Template Library, where users can choose a suitable layout for their future website, beginners often make mistakes when putting together their first web resource. To avoid this, we will tell you how to create a project with high conversion and aesthetic design without involving specialists.




They judge you by your clothes or how to avoid mistakes in design
As a rule, beginners are amazed by the capabilities of any constructor: it seems to them that the maximum of animation, buttons and forms will definitely attract customers. They want everything at once, because there is so much free space on the main page of the portal! And it would also be nice to tell everything about your company at once: what if the visitor does not look at the other sections? As a result, the process of creating a simple site - landing is delayed, and in the end you get an inconvenient site overloaded with unnecessary details.

What to do?
To prevent a web resource from turning into a professional designer’s nightmare, it is necessary:

Choose 3-4 main shades that will be used on the site. They should correspond to the corporate style or brand book of the company.
Decide on font pairs: you shouldn’t use more than 4 fonts on one portal.
Analyze your competitors’ websites and evaluate conversion, and then implement something similar yourself.
The Taptop team studies web design trends and techniques used to create websites in a variety of business niches. For the Template Library, we select options that demonstrate high conversion. You only need to choose one of them and fill the blocks with your own data so that the resource starts bringing in customers. If you want to experiment and feel that developing from scratch is your thing, start with a layout.

The main mistake when creating a website: beautiful, but inconvenient
Another common flaw in independent portal development is ignoring the rules of UX/UI design. Website owners often forget that the resource should not only be aesthetically attractive, but also convenient for the end user.

If a potential client opens your page and within a few seconds can't figure out where to look for the information they need or how to contact the company, you've lost them. The site will be shut down, and the person who was one step away from increasing your business's profits will go to your competitors.

What to do?
Structure the information so that the site map follows the user's path. It should be intuitive for the visitor to know which section to go to and where to click to get advice or place an order.
Study the needs and behavior of your target audience. This is important, because without understanding the mechanics of how exactly your product addresses customers' pain points, it is impossible to build a clear structure.
Develop a convenient navigation system within the portal to facilitate the search for the necessary information and encourage the visitor to perform a conversion action - purchase, submit a request for a consultation, subscribe to a newsletter.
If you are not sure that you can create an attractive, but at the same time understandable for every visitor web resource, use a ready-made template from the Taptop Library.

It's not just the form that matters, but also the content
The content of the site is no less important than its appearance and convenience. Using texts copied from competitors, you will never get organic traffic from search results simply because you will not get into them. Crawlers pay attention not only to uniqueness: it is also important to what extent the materials posted on the site are useful to readers, how often they return to your portal to get acquainted with new articles, how much time they spend reading.

The main task of the overwhelming majority of web resources is to attract customers. You can endlessly tell users about the positive aspects of cooperation with you, but the conversion will still be low. When developing a site for the first time, beginners often forget about a catchy offer and, most importantly, a call to action that pushes the site visitor to perform a conversion action.