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Customer testimonials To create trust thanks to the company website, satisfied customers play a central role: after completing a project, contact them to ask for their availability to issue a statement or a simple testimony of the collaboration with you. If possible, include a photograph of the person interviewed or, even better, a short video. Contents of the company website Nobody likes canned sales pitches that sound like a sing-along, like the ones we hear when we receive phone calls from call centers. Consider that most visitors who come to the site for the first time are not yet ready to purchase.
Rather than writing sentences like “buy this product today because…”, try to collect a series of contents that wedding photo editing service show the true benefits that will derive from purchasing the products or services you offer, without being explicitly commercial. The creation of content that is useful for the prospect to understand how to solve a business difficulty is central, not only to establish a bond of trust, but more generally in the entire inbound marketing methodology . Since many users who you will have identified and defined as your buyer personas will be looking for the same information online, the site is the most suitable place to provide it.
Use the company blog to learn more about the topics of greatest interest and to show how your solutions can be used. Share case studies that demonstrate the effectiveness of the products/services thanks to the testimonies of customers who have chosen you to solve their problems. New Call-to-action Customer and partner logos We have already talked about the importance of testimonials from satisfied customers, but in this case we advise you to also evaluate the inclusion of customer logos in a specific section of the company website.
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發表於 2023-11-22 11:47:39